From Selling a Business to Disney Races with Lauren Gaggioli

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Show Notes:

✅ Dive into the world of business with host Tyler Martin and guest Lauren Gaggioli.

💡 Get insights on selling a business, finding purpose, and thriving in the online space.

🌟 Discover why knowing your purpose is key to success in both business and life!


Tyler sits down with the knowledgeable and experienced digital entrepreneur, Lauren Gaggioli. Lauren shares her journey from running a successful SAT prep company to delving into the world of SEO, online courses, and passive income. She dives into topics such as structuring business deals, finding purpose, and the power of organic marketing. Join us as we explore Lauren’s entrepreneurial highs and lows, her strategies for driving traffic through SEO, and her tips for creating valuable content that resonates with both users and search engines. Let’s learn from Lauren’s wealth of expertise in digital entrepreneurship and gain valuable insights to enhance our own business ventures!


Lauren Gaggioli is a seasoned digital entrepreneur with a passion for SEO and organic marketing strategies. Having successfully built and sold her SAT prep business, she now focuses on helping online entrepreneurs establish their presence in the digital space. Lauren believes in the power of passive income, online courses, and nurturing a strong online community.

Her expertise in SEO and content creation has driven significant organic traffic to her platforms, showcasing her commitment to delivering valuable and transformational content. With a background in tutoring and curriculum development, Lauren has evolved her career to prioritize work-life balance and sustainable income streams through online courses. Her journey into the digital marketing world is marked by resilience, strategic thinking, and a deep understanding of the ever-evolving online landscape.


1. “I sold the company, and it was such a relief. It was such a freedom.” – Lauren reflects on the emotional weight of selling her business and finding a sense of relief and freedom in letting go. For many entrepreneurs, the decision to sell can bring about a range of emotions, from relief to apprehension about the future.

2. “I love passive income. I love creating online courses. I love SEO.” – Lauren expresses her enthusiasm for passive income streams, online course creation, and search engine optimization. Embracing these avenues can provide long-term financial stability and open up new opportunities for entrepreneurs in the digital space.

3. “Naming your purpose, identifying your core values, acknowledging your true north, and having a grand vision for your life, that’s what it’s all about.” – Lauren delves into the concept of “naming your purpose” and emphasizes the importance of self-reflection, identifying core values, and setting ambitious life goals. Understanding one’s purpose can serve as a guiding light in various aspects of life, including business endeavors and personal growth.

4. “But now, knowing that I have legit products—that I’m actually a good writer, that people actually need me—that completely changed my self-worth.” – Lauren opens up about the impact of validating her skills and offerings on her self-worth. Recognizing the value one brings to the table can be transformative in boosting confidence and self-assurance, both in business and personal life.

5. “I was transitioning from being a tutor to creating an online course when I ran my tutoring company. And that was part of the strategy to have a more passive lifestyle and just the ability to create life-work balance.” – Lauren shares her journey from traditional tutoring to online course creation, highlighting the shift towards passive income streams and a balanced lifestyle. Transitioning to online platforms can pave the way for more flexibility and scalability in business operations, enhancing work-life harmony for entrepreneurs.


1. Lauren is a Disney enthusiast who runs consecutive Disney races, including a 5k, 10k, half marathon, and full marathon.

2. She drove 11,000 miles during the launch of her company, highlighting her dedication to her business ventures.

3. Lauren emphasizes the importance of mental toughness, as showcased through her completion of grueling Disney races multiple times.


1. Legacy Focus in Business Sale

Lauren Gaggioli prioritized legacy over lump sum money when selling her business, ensuring its future success and her values were upheld. Emphasizing legacy when exiting a business can provide a sense of fulfillment and ensure that your hard work continues to benefit others beyond just financial gain.

2. Purpose-Driven Entrepreneurship

Identifying your core values and true north can guide you in both business decisions and personal fulfillment. Having a grand vision for your life and business helps align your actions with your purpose, leading to a more meaningful and successful entrepreneurial journey.

3. SEO Strategy for Traffic Growth

Lauren Gaggioli’s success in driving traffic through organic search showcases the power of strategic SEO efforts. By focusing on quality content, keyword research, and user engagement, businesses can attract valuable organic traffic and improve their online visibility in a sustainable manner.

4. Mindful Business Boundaries

Establishing healthy boundaries in business is essential for maintaining mental and emotional well-being. Lauren Gaggioli emphasizes the importance of setting boundaries to prevent burnout, stay true to yourself, and nurture a sustainable work-life balance. Prioritizing self-care and boundaries can enhance productivity and long-term success in entrepreneurship.


1. Prioritize Quality Content Creation for SEO:

Focus on creating high-quality, user-centered content that addresses specific pain points and provides valuable solutions. Implement effective keyword research strategies to target relevant search terms and enhance your website’s visibility in organic search results.

2. Establish Healthy Boundaries for Business Success:

Recognize the importance of maintaining healthy boundaries in your business endeavors. Set clear boundaries to protect your time, energy, and well-being, enabling you to focus on key priorities and avoid burnout. Healthy boundaries can contribute to long-term success and sustainability in your entrepreneurial journey.

3. Leverage Passive Income Streams through Online Courses:

Explore the potential of generating passive income by creating and offering online courses in your area of expertise. Develop engaging and educational course content that resonates with your target audience, providing them with valuable insights and knowledge. Online courses can serve as a sustainable revenue stream while showcasing your expertise and expanding your digital presence.


Lauren’s Site

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