Mental Toughness and Business Growth Advice from Fred Cary

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Show Notes:

✅ Ready to revolutionize your entrepreneurial journey? 🚀

✅ Join Tyler Martin as he dives deep with Fred Cary on this enlightening episode of Think Business with Tyler!

✅ From daily progress tips to vegan lifestyle benefits, and insights on resilient mindsets—Fred Cary, founder of Ideapros, shares it all.


Today we’re diving into an enlightening conversation with the legendary Fred Cary, founder of Ideapros. Fred shares his invaluable insights on the importance of daily progress in achieving long-term success, the surprising benefits of a plant-based diet, and his unique journey in the world of entrepreneurship.

From overcoming sleep struggles with THC gummies to successfully filling marketplace gaps with Ideapros, Fred’s story is one of resilience and innovation. We’ll explore his experience with building a passionate team, the necessity of constant pivoting, and mental toughness in the entrepreneurial world.

Plus, Fred gives us a sneak peek into his daily routine, packed with exercise, affirmations, and journaling. Whether you’re an aspiring entrepreneur or a seasoned business owner, you won’t want to miss Fred’s wisdom on embracing challenges, the power of authenticity on social media, and his mantra, “F*** average, be legendary.”


Fred Cary is a seasoned entrepreneur and the dynamic founder of Ideapros, a company dedicated to helping ambitious entrepreneurs turn their ideas into thriving businesses. With a remarkable track record of starting 11 companies, achieving an impressive 80% success rate, Fred has established himself as a visionary leader in the entrepreneurial space. Known for his relentless pursuit of progress and innovation, he’s guided Ideapros to address critical marketplace gaps, creating a supportive infrastructure for budding business owners. Fred’s philosophy, encapsulated in his bold tagline “F*** average, be legendary,” underscores his commitment to excellence and resilience.

Apart from his entrepreneurial endeavors, Fred is a passionate advocate for mental toughness, daily progress, and holistic well-being. A vegan himself, he espouses the health and ethical benefits of a plant-based lifestyle and has personal experiences of enhanced energy and stamina from it.

In the podcast, Fred shares candid insights about overcoming imposter syndrome, the necessity of frequent pivots, and the importance of surrounding oneself with a committed and supportive team. Follow his journey and gain insider tips on entrepreneurship through his websites, and, or on Instagram at official Fred Carey. Fred Cary’s story is one of vision, perseverance, and the relentless drive to make a significant impact in the business world.


1. Fred Cary on Entrepreneurship:

“Pivoting is an essential part of the entrepreneurial journey. You can’t expect to succeed if you’re rigid and unwilling to adapt to changes. Every obstacle is an opportunity to rethink, re-strategize, and innovate. It’s the ones who persevere and see obstacles as stepping stones who ultimately achieve success.”

2. Tyler Martin on a Plant-Based Diet:

“Switching to a plant-based diet was a game-changer for me. Not only did I feel more energetic, but there was also a profound sense of freedom. I was no longer burdened by ethical concerns related to meat consumption, and it felt like a weight had been lifted off my shoulders. It’s amazing how a change in diet can impact your overall well-being.”

3. Fred Cary on Mental Toughness:

“Believing in your purpose is everything. Look at Elon Musk; despite countless setbacks and failures, he never wavered in his belief. His relentless focus and mental resilience are why he succeeded. It’s a powerful reminder that unwavering belief in your mission can see you through the toughest of times.”

4. Fred Cary on the Importance of Team:

Building the right team isn’t about formal interviews or lengthy applications. It’s about finding people who share your mission and values. Referrals have been my best source of talent because they bring in people who already align with our core principles. Surround yourself with those who believe in the vision and are willing to make sacrifices.”

5. Fred Cary on Ideapros’ Mission:

“At Ideapros, we saw an overwhelming response with 100,000 applications, but we could only accept 400. That initial success showed us the immense need for support and infrastructure in the entrepreneurial world. We decided to shut down the revenue-producing part to revamp and cater to a broader audience. Our aim is to fill the gap for those striving to break into the market but lack elite access.”


1. Fred Cary enjoys THC gummies to help with his sleep struggles.

2. Both Fred Cary and Tyler Martin are vegans and have experienced improved well-being from a plant-based diet.

3. Fred humorously claimed that 90% of successful entrepreneurs are vegan, acknowledging its inaccuracy but highlighting the growing trend.


Daily Progress, Not Distant Outcomes

Fred Cary emphasizes focusing on daily progress toward long-term objectives rather than yearning for delayed successes like those of Facebook and Amazon. He advises that by concentrating on immediate, actionable steps, entrepreneurs can steadily advance and gather momentum. This approach helps keep motivation high, as daily achievements provide a sense of accomplishment. Cary’s philosophy is that celebrating small victories will collectively lead to more significant achievements, making massive goals seem more attainable over time.

The Power of a Plant-Based Diet

Both Fred Cary and Tyler Martin discuss their personal journeys to adopting a plant-based diet. Cary notes increased energy and stamina since becoming vegan, while Martin mentions improved physical well-being and relief from ethical concerns about meat consumption. Cary humorously claims that 90% of successful entrepreneurs are vegan, highlighting this lifestyle as potentially beneficial for both health and ethical reasons. They encourage listeners to consider the diet’s advantages for enhanced vitality and conscientious living.

Coping with Tough Times

Fred Cary talks about the importance of resilience and mental toughness in entrepreneurship. He explains that facing obstacles and experiencing imposter syndrome is inevitable, but true success lies in persevering through these challenges. Cary advocates for seeing obstacles as part of the journey and using them as learning experiences. He underscores that pivoting is often necessary and should not be feared. Surrounding oneself with dedicated, mission-aligned individuals who believe in the vision is crucial for overcoming tough times.

Utilizing Referrals for Hiring

Fred Cary shares his belief in hiring through referrals as a more effective method than formal interviews. Cary argues that referrals offer a way to bring in team members who already share your core values and mindset. He cites the successful hiring of a new head of sales and marketing through a referral as an example of this strategy’s efficacy. By leveraging the personal networks of current team members, businesses can build strong, mission-driven teams that are more likely to stay aligned with the company’s goals and culture.


Persevere Through Challenges

Recognize that obstacles are a part of the entrepreneurial journey. When facing tough times or imposter syndrome, remind yourself that perseverance is key. Keep pushing forward and view obstacles as opportunities for growth rather than setbacks.

Leverage Referrals for Hiring

When building your team, prioritize referrals over formal interview processes. Seek out individuals who are already aligned with your mission and core values through connections from your existing network. This can help you find committed team members who believe in your vision.

Integrate a Daily Routine of Self-Care and Reflection

Create a daily routine that includes physical exercise, affirmations, meditation, and reading. Incorporate journaling to celebrate small victories along the way. This practice can help maintain mental toughness, boost your mindset, and support long-term entrepreneurial success.


Fred’s Site

Idea Pros

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