Why Mastermind Groups are an Important Tool for Entrepreneurs – Chris Williams

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Show Notes:

Meet Chris Williams. Chris is a high-ticket mastermind launch advisor to business subject matter experts. He’s the Founder of Group Coach Nation, where he teaches others to market, monetize, and lead their own high-ticket mastermind programs.

His goal is to teach business experts how to generate leads, close high-ticket deals, and build strong, transformational groups. Chris also has his own digital agency and leads two masterminds of his own. He’s passionate about teaching and enjoys sharing his journey and strategies with the world.

Have you ever participated or planned to participate in a mastermind? Wondering why masterminds are important? Our guest today will tell you all about it.

Chris believes that group work is much more effective than one-on-one coaching sessions. That’s why he chooses masterminds as a powerful tool for self-work and healing.

In this episode of the Think Business with Tyler podcast, we talk about the importance of self-healing, what is a mastermind and why it’s important, why the right group selection can make all the difference in a mastermind, and why all successful people have coaches.

If you want to learn more about the power of masterminds, tune into this episode to hear what Chris says.



💡 Name: Chris Williams

💡 What he does: He’s the Founder of Group Coach Nation, where he teaches business experts, speakers, coaches, and leaders to market, monetize, and lead their own high-ticket mastermind programs.

💡 Noteworthy: Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind.

💡 Key Quote: “When you do, your heart gets back and that impacts your everyday life, and that everyday life impacts your business life. And I know we’re here to talk business but nothing for me has been impactful as fixing my heart in my business.”

💡 Where to find Chris: LinkedIn

Key Insights


Know you need healing. Everyone in the world is going through something. We all have our struggles, dark moments, and past trauma. But if you want to move on and thrive, you need to heal yourself first, especially if you’re an entrepreneur. Otherwise, those personal struggles will hold you back on your path to success. So, seek help when you need it and know that you need healing.

Chris is a big believer in self-healing. He shares his personal experience with healing. “I honestly think most of us do need healing and I think most of us create a life that kind of covers up the worst pains in our life. And I get that. It’s hard to deal with it. But like we get pulled back working out in the yard or something like that, we don’t spend the rest of the next week trying to make it hurt more. We spend it kind of sheltering it and getting up slow. And that’s what we do in our heads and our hearts too. We shelter the pains. We need healing. We’re humans. We’re just people, folks. We’re just like everybody else. We got our broken spots. Go get healing.”

What is a mastermind and why is it important? When you’re an entrepreneur, you often feel like you’re carrying the weight of the world on your shoulders. And we can all agree that’s not a very pleasant feeling for one person to carry on their own. So, sometimes it’s better to step back and turn to a mastermind group to help you stay focused. But what are masterminds exactly and why are they important? Here’s what Chris has to say.

“I realized the power of group therapy in group therapy sessions, after being in many, many one-on-one therapy sessions, and realized and asked the therapist, ‘Why are we all changing so fast here at a residential setting versus one-on-one? Or why are we changing so fast in a weekly 12-step type program versus one on one?’ Really common knowledge in the therapy space. People change much more rapidly, and some people say up to five times faster in group sessions than they do in one-on-one sessions. We’re community creatures. We live in little collections. That’s how we’ve been on this planet for a long time.”

The right group selection is what makes a mastermind successful. Masterminds are group sessions where participants learn from each other’s experiences. They share ideas, thoughts, and advice through brainstorming sessions and mutual support. Although there are many factors that can affect the success of a mastermind, there’s one that stands out the most – group selection.

Chris explains why the right group selection is a must. “If the facilitator chooses the wrong group, it crushes a mastermind. It won’t happen. And as a facilitator, we all have this experience as a facilitator, sometimes we pick the perfect 10, 15, 20 people, and sometimes you got them almost right. And then three weeks in, you’re like, ‘Oh my gosh, this person doesn’t fit.’ And as a facilitator, you have to deal with it or else it’ll ruin it for everybody. You’ve got to either have that person learn how to play by the rules and be cool with the norm, which is done by setting up really clear rules and guidelines at the beginning of how this program works. Or sometimes you have to ask somebody to just step down and say, ‘Hey, I don’t think this is the right fit for you and help them move on.”

Why do successful people get coaching? What do all successful people have in common? They’re lifelong learners. They learn from their mistakes. They work on themselves. And they use coaching to achieve better and faster results. According to Chris, the reason why successful people get coaching is that it helps them see the bigger picture. He explains,

“What makes highly successful people highly successful is the fundamentals. Every time, it’s always the business fundamentals, it’s systems, processes, teams, leadership. Here’s the worst thing about this. As business owners, as experts, as coaches, consultants, local business owners, online mega business owners, we can’t see our own crap. We’re blind. That’s why people hire consultants and coaches. It’s not that you don’t have the IQ to take your business to the next level. […]  It’s that we’re blind to our own issues all too frequently and hiring a coach to help you see through it and say, ‘Okay, let’s simplify, step back a minute and actually get the right things done,’ that will change your business.”

Top Quotes


“It’s your heart. Heal your heart. And you can’t just slap a bandaid on it, keep on moving and grit your teeth and get through it. Unfortunately, it’s like any other wound in your body or any other broken bone or torn muscle, you’ve got to work deep, you’ve got to set it back. And you’ve got to go through the steps to start recovering and it takes a while. But when you do your heart gets back and that impacts your everyday life and that everyday life impacts your business life.”

“We thrive in tribes. We thrive in groups. We thrive with accountability. We thrive with recognizing somebody else’s aha-moment about their technology or their art or their healing or their business transformation. That makes us change faster.”

“A mastermind is a relatively small group of people with the same goal. Masterminds are not new, not new at all. If you wanna look at old religion, let’s look at Jesus and 12 disciples. Folks, that’s a mastermind. It’s a leader and then 12 other dudes who had the same general goals to accomplish and they were doing that together. If you want to look at business, look at the Rockefellers and their buddies. They were building high ticket, masterminds, and masterminds among their huge business world buddies a long time ago.”

“They need to be a natural giver. And the only way to really know that is to do a deep dive on their social platforms or get on a Zoom call or get on a podcast with them or something where you can actually interact and get to know them because it takes a relationship to find that out. But if they’re not a natural giver in my mastermind, they can be an expert, the best communicator ever, but if they’re just always ‘take, take, take,’ they won’t add value to the group experience.”

“I’m constantly looking at things that I can do to simplify. And I’m constantly reminding myself to simplify. I actually wrote it down again on a notepad last night, just big, big letters, simplify. I’m looking for things I can stop doing because a lot of things we do, we shouldn’t even be delegating. We should just stop doing it. It’s not bringing you profit, saving you time, helping your business or your clients in any way, stop doing it.”


Get free resources at Group Coach Nation


Additional Resources

Check out the Si5 Mastermind Group

How Do Business Owners Find Work-Life Balance?

How To Avoid Burnout As A Business Owner In 12 Steps

Entrepreneurial Mindset Can Be Learned – Here’s How In 11 Simple Steps


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