Competition is for Losers – Tom Schwab
In this episode of Think Business with Tyler, our guest is Tom Schwab. Tom is the Chief Evangelist Officer of Interview Valet. He helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts where your ideal prospects are already listening. The Interview Valet system then turns listeners into your customers.
In this fun and educational episode, Tom shares his experiences and discusses the power of podcast guesting and why it is one of the most strategic marketing tools today.
03:00 – Tom explains why there is no better time than now to be a business owner.
03:41 – What is the best social platform to use for marketing?
05:28 – Tom discusses how freedom is a wonderful thing when running your own business yet why it can be paralyzing.
10:22 – What does the phrase “catch them high in the funnel” mean and how it can 10x your marketing results.
13:19 – How to use other people’s platforms to get your message out and to grow your business.
14:30 – Hundreds maybe millions want to buy your product — but here is why they don’t.
15:05 – The gold is when prospects self-select. Tom explains what self-selecting is.
16:00 – Funnels are important but it starts with a conversation. Why?
19:10 – How to speed up the sales process with pre-qualified prospects.
21:50 – Tom tells us why everyone can be a great podcast guest.
22:50 – You only need to be 1-2 steps ahead to share – we are all blessed to be a blessing.
23:45 – The number of podcast shows is growing exponentially which means more opportunity.
24:04 – Tom discusses the steps for selecting the right podcast for you to be a guest.
26:45 – What can you expect in terms of leads when podcasting?
30:38 – How to avoid creepy cold pitches.
34:38 – Tom concludes and says that obscurity is the biggest problem for business owners and entrepreneurs and what to do about it.
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