Boost Your Business by Prioritizing People: Communication, Connection, and Confidence with Julie Schniers

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Show Notes:

Your people are the lifeblood of your business. You take care of them, and they’ll take care of your customers. Our guest is an expert in making people a priority.

Meet Julie Schniers. Julie is a speaker, leadership consultant, and growth coach. With a Master’s degree in Executive Coaching and Consulting, Julie has always been about putting people first. She’s always been passionate about helping them recognize their potential. Having worked in different industries, from hospitals to fast food and small schools to large corporations, Julie has realized early on that people are the one tie that binds and translates to every space. Now, she’s dedicated to helping businesses build healthy and productive cultures with people at the core.

She believes that there are three components to effective people management: communication, connection, and confidence.

In this episode of the Think Business with Tyler podcast, we talk about the importance of connecting with people, how to build remote relationships, why you need to always keep your core values in mind, and why you need to take care of your well-being before taking care of your business.

If you want to hear more about team building and relationships, make sure you tune into this episode to hear Julie’s unique insights.


💡 Name: Julie Schniers

💡 What she does: Julie is a speaker, leadership consultant, and growth coach.

💡 Noteworthy: Julie has a Master’s Degree in Executive Coaching & Consulting and a heart for helping others reach their potential. She spent thirteen years in the classroom as a high school speech and debate coach, molding young leaders into confident world changers.

💡 Key Quote: “As a company, how do you pour into your people so that they are okay so that they give you their best self? Because if they’re not their best self, they for sure are not showing up for you in the best form possible.”

💡 Where to find Julie: LinkedIn

Key Insights

Connect with people. People are at the core of every business. By investing in your employees and connecting with them, you impact your business’ revenue and profits. So, if you want your employees to give your customers the best they can, you need to treat them well and create a healthy work environment.

Julie explains, “They’re the same set of tools because it links to ‘How do you take care of your people?’ And what’s really cool about what I talk about is it cross-applies from the classroom to the boardroom to your living room. You might be using the same skills you learned in our little conference that you had to do at work, in your living room with your kids because it really is about how do you communicate not just with the people in front of you but with your own head and hearts. How do you connect? Am I where my feet are? Am I doing my best in the space that I’m in? How do I build relationships? How do I connect with those around me? And then how do I build confidence in myself?”

Building remote relationships is more challenging. One thing’s for sure; building relationships in the virtual environment is completely different than in the office. You definitely can’t rely on the same tactics and tools to connect with people effectively. The dynamic is different, so you’ve got to think differently.

Julie explains, “When you’re looking at that from a remote perspective, it is going to be different. It might even be more challenging. It might take a little extra work. You might have to mail a letter instead of sliding a letter to someone’s desk. You might have to send them something in the mail rather than take them out to lunch. It could look a little bit different in building those relationships, but I do think that it’s here to stay. So the core and the tip that I would give is get to know your people.”

Always keep your core values in mind. Every business needs to have its core values. These values will define customer relationships, business processes, and company growth. They can also help with important decisions. Julie explains, “If you are sitting in a tough situation and you’re making a quick decision, or you’re making a tough decision, and you’re going, what is my core? What is our core values? What is our focus? Sometimes that can help you make a better decision quickly. So if my core value is respect, communication, and relationships, I might be asking myself, okay, in dealing with this client, respect, communication, relationships. Am I doing everything I need to be doing before I move forward? Okay, in dealing with this employee respect, communication, relationships.”

You can’t pour from an empty cup. It’s a tale as old as time; if you want to take care of others, first, you’ve got to take care of yourself. The same principle applies to business owners. You need to put your well-being above your business. Julie says, “Busy, high-functioning professionals, we are so busy, we let ourselves put so many boxes on our to-do list, and we end up taking care of ourselves last, and we’ve heard it a million times, you can’t pour from an empty cup, right? If you’re dead, you can’t take care of the people around you, right? You have to take care of you.”

Top Quotes

“My goal as a speaker is that by the end, you have laughed, you have cried, and you have walked away with tools, so you did not feel like your day was a waste and that a part of our day is not about our business, but really about you as an individual ‘cause that’s kind of the core of what I talk about. So what I find through my exit tickets and through conversations and follow-up is that it’s pretty rare that you hated the day. Normally by the end, you’re like, okay, I didn’t like this coming in, and I liked it going out. If you didn’t love it walking in because your people were making you, normally, I can win you over. And I think that comes from a lot of years of having to be a high school teacher.”

“The core of what I talk about […] is how to make people the priority. So I do that through the three Cs: communication, connection, and confidence.”

“What’s not different from place to place, the tie that binds is people, right? So I’m not an expert in accounting. I’m not an expert in hospital systems. I’m an expert in people.”

“The biggest box that has to be checked in order for your end results to be fabulous are the people creating that end result. So how do I pour into those people? How do you and I get to know each other? That takes us sitting down and learning about each other. That takes learning, and […] authentic conversations.”

“There has got to be a line. So I don’t think you should share, and even when I would talk to educators like, share with your kids, you shouldn’t share that you were up all night because your husband’s leaving you. We don’t need to have that conversation. But you can share that I had a tough night, and I think that the professional in you has got to know that’s a little bit too far.”

“What happens when people feel seen and heard? They’re happier. They care. And they’re invested. They want to be there. You gain trust, loyalty, investment instantly by having conversations and making people feel seen and heard. It’s not a fix-all. I know that there’s always caveats, there’s always opportunities to grow in spaces, and some people need to grow more than others, but it’s a great place to start.”


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