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Welcome back to another episode of “Think Business with Tyler”! I’m your host, Tyler Martin, and I am thrilled to have a truly inspiring guest join me today. In this episode, I sit down with Annie Margarita Yang, a full-time real estate accountant turned entrepreneur.
Annie has an incredible story of transforming her career and building a successful side business while working fewer hours. She shares her strategies for automation, branding, and marketing that have propelled her forward in the business world.
Annie’s journey began with her decision to put her accounting firm on hold due to the predicted economic collapse. With her newfound time, she dedicated herself to her passion for writing and building her side business. Our conversation delves into how she automated her job and the steps she took to create a foundation for her entrepreneurial endeavors.
Throughout our discussion, Annie offers valuable insights into investing, financial preparedness, and personal branding. Her belief in being proactive and preparing for uncertain times is truly eye-opening. We also dive into her two books: “1001 Ways to Save Money” and “The Five Day Job Search.” These books not only recount her personal experiences but also serve as invaluable resources for anyone looking to achieve financial success and land their dream job.
Annie’s branding strategies are truly impressive, and she shares her top tips for gaining credibility and visibility in your field. From professional headshots to leveraging platforms like YouTube and TikTok, she leaves no stone unturned. We also touch on the importance of presentation when it comes to pitching podcasts and the power of customization in making a memorable impression.
As our conversation comes to an end, Annie leaves us with a life and business tip from her extraordinary journey. Her story is a testament to the power of determination, preparation, and taking calculated risks.
Annie Margarita Yang is a highly efficient and driven individual who understands the importance of balancing work and personal goals. Despite the challenges faced, Annie has managed to excel in her job and meet deadlines while simultaneously working on her side business.
Initially, she focused on building her own accounting firm as a side hustle. However, a moment of intuition in November prompted Annie to embark on a different path.
This prompted her to start writing her latest book, “The Five Day Job Search,” which was released just two months ago. Annie believes that her book has the potential to change the world, especially during uncertain times when many individuals are facing layoffs and are in dire need of innovative solutions.
With her determination and passion, Annie Margarita Yang strives to make a positive impact and help others achieve success in their careers.
Annie Margarita Yang utilized AI, specifically Chat GPT, to craft the Amazon sales description for her book and to refine its table of contents.
Annie’s first video on how to save money while earning minimum wage went viral, kickstarting her success on YouTube.
Annie plans to appear on 500 podcasts as a guest to promote her books and brand herself as an expert career coach.
Automating for Efficiency
Annie Margarita Yang showcases the transformative power of automating repetitive tasks within her role as a real estate accountant, enabling her to work fewer hours. By systematically streamlining her job responsibilities, Annie has crafted additional time to pursue entrepreneurial ventures, such as writing and building a side business. She underscores how effective automation can lead to improved work-life balance and create opportunities for personal growth and income diversification.
Preparing Financial Foundations
Annie underscores the importance of financial security in uncertain times, encouraging listeners to consider taking money out of traditional banking systems and investing in physical assets like gold and silver. She believes that despite the unpredictability of economic fluctuations, preparation remains key. Additionally, Annie shares her personal savings strategy, stressing the necessity of living below one’s means, saving a minimum of 10% of one’s income, and creating an emergency fund before investing to achieve long-term financial goals.
Annie delves into the nuances of personal branding and marketing, emphasizing consistency, platform choice, and the ‘go big’ approach for heightened exposure. She advises on the sophistication of a professional headshot and the power of media reach using services like Haro. Additionally, Annie transparently discusses leveraging AI technology to enhance her marketing materials, including the usage of Chat GPT for crafting personalized pitches and fine-tuning her book contents. She advocates for an action-driven, multifaceted strategy for businesses and individuals aiming to establish their market presence and build credibility in their respective fields.
Book Marketing and Branding Insights
Annie shares her journey of writing and promoting her books, “1001 Ways to Save Money” and “The Five Day Job Search,” using them as tools for establishing herself as a career coaching authority. Her ambitious plan to feature on 500 podcasts and her strategy to get indexed by search engines showcase a methodical approach to personal branding and marketing. She also shares a practical list of 50 branding strategies, reflecting her expertise in helping businesses grow.
“I actually put my accounting firm on hold because I predict that there’s going to be an economic collapse… I believe that people should take their money out of the bank and they should be investing it in gold and silver.”
“I think when you have a polished appearance, you are taken more seriously. So, in addition to having a headshot… the right clothing, wearing makeup, having your hair groomed, that’s very important to come off as polished.”
“I think in today’s world, we need personal protection… There’s so much looting, there’s so much wrongdoing that goes on, and I think it’s just reality that we have to face that.”
“I’ve got a list of 50 different things that are my strategies for branding, for marketing myself… and I’m like really going big with it. You have to with branding. You have to go big, or go home.”
“When I send out pitches to podcasts, I don’t just send out the same pitch to every single podcast. I customize it… and I’m not the one customizing it, I have my virtual assistant help me out there.”