Tyler Martin: Business Coach & Entrepreneurial Strategist
Tyler Martin is a seasoned business coach helping entrepreneurs build, scale, and optimize their businesses with proven strategies in leadership, team development, and profitability. With over 25 years of hands-on experience as both a business owner and advisor, Tyler provides clear, actionable guidance to create sustainable growth and long-term success.
Tyler’s Achievements:
Built and Sold Businesses: Founded and grew a CPA firm from scratch to 200 clients in under five years, leading to a successful exit. Built a $25 million annual revenue engineering firm, culminating in a strategic sale.
Board Leadership: Serves as an Associate Board Member for a Northern California credit union with $11 billion in assets and as a board member for two multi-million-dollar private companies.
What Sets Tyler Apart?
Tyler isn’t just an advisor—he’s been in your shoes. Having built and sold multiple businesses, he understands the real challenges entrepreneurs face. His approach isn’t theoretical—it’s based on real-world experience, offering practical insights that drive results.
What truly differentiates Tyler is his ability to align your business strategy with your goals, ensuring every decision supports your long-term vision. He specializes in business growth strategies, leadership development, and operational efficiency—helping you streamline processes, build strong teams, and scale with confidence.
How Tyler Helps You Succeed:
Scaling & Business Growth: Develop a sustainable plan to expand without overextending resources.
Leadership & Team Building: Strengthen leadership, improve team dynamics, and create a culture of accountability.
Profitability & Cash Flow: Identify opportunities to improve margins and create financial stability.
Strategic Decision-Making: Gain clarity on major business decisions and execute with confidence.
Tyler also operates CFO Made Easy, LLC, a separate firm specializing in fractional CFO services for businesses needing high-level financial guidance. At CFO Made Easy, he helps companies optimize cash flow, enhance profitability, and use forecasting to drive smarter financial decisions. If you run a home service business, this is the same ground CFO services for home service contractors covers for the trades.
Personal Life:
Tyler has been married for 20 years and lives with his wife, Sunisa, and their three rescue dogs, Toby, Wiggles, and Stormy. When he’s not coaching business owners, Tyler volunteers at a local dog shelter and can often be found on the pickleball court, squeezing in one more game before sunset.
Ready to Take Your Business to the Next Level?
If you’re a business owner looking to unlock your full potential, Tyler is here to help. Schedule a complimentary strategy session today and discover how expert coaching can help you break through barriers and create a thriving, profitable business.
Let’s build your success story together.
Frequently Asked Questions
What types of businesses does Tyler Martin specialize in helping?
Tyler works with small to medium-sized service-based businesses across industries such as recruiting, staffing, home services, trade services, mental health group practices, restaurants, and eCommerce to name a few. With over 25 years of experience, Tyler focuses on helping businesses with $2-20 million in annual revenue align their financial goals with their business objectives to drive growth and profitability. Whether you’re scaling, refining processes, or facing cash flow challenges, Tyler’s tailored strategies meet your unique needs.
How does Tyler Martin differ from other business coaches and CFOs?
Tyler’s unique blend of entrepreneurial experience and financial expertise sets him apart from traditional CFOs and business coaches. He doesn’t just offer financial advice—he aligns financial goals with broader business objectives, ensuring that every financial decision supports the overall strategy. In addition, Tyler uses forecasting as a key tool to empower business owners. His forecasting approach helps you understand exactly what you need to do to hit your numbers and identifies areas where you might be underperforming. Together, you work on addressing these gaps and creating actionable plans for the future.
What can I expect from a complimentary Financial Insight Session with Tyler?
During your complimentary Financial Insight Session, Tyler will evaluate your financial position and business goals, focusing on key areas like cash flow, profitability, and forecasting. You’ll get immediate insights into how aligning financial goals with business objectives can propel your business forward, and how forecasting can be used as a powerful tool to manage your business effectively. This session will also give you a clear sense of how Tyler’s fractional CFO and business advisory services can help you achieve long-term success.
Has Tyler worked with businesses like mine before?
Tyler has worked with hundreds of businesses over his 25-year career, including those in recruiting, home services, trade services, mental health group practices, restaurants, and eCommerce. His extensive experience in these sectors allows him to quickly understand your business’s unique challenges and align financial strategies with your business objectives. Tyler uses forecasting to help owners clearly see where they are excelling and where improvements are needed, allowing for a collaborative approach to overcoming obstacles and setting future objectives.
How can Tyler Martin help me grow my business?
Tyler helps business owners grow by focusing on two key areas: aligning financial goals with business objectives and using forecasting as a tool to guide decision-making. This alignment ensures that every financial action contributes directly to your business’s broader goals, while forecasting provides a clear roadmap of what needs to be done to hit your targets. Together, you’ll work on strategies that not only improve cash flow and profitability but also create a business that’s positioned for long-term success. Tyler’s hands-on approach, rooted in both financial expertise and entrepreneurial experience, ensures you receive personalized, results-driven guidance