Table of Contents
So, you want to learn how to share a podcast.
You’ve either recorded a podcast episode of your own, or were invited to be a guest on someone else’s show.
Awesome!
In either case, you just produced some amazing content that’ll live on the internet forever, make the world a better place, and create value and engagement for viewers/listeners for years (maybe even decades) to come.
Great job!
Now you’re done, right?
Now, you can just kick back, rest easy, and watch the business grow…
Well—actually, not quite.
The truth is that you’ve just started the process.
See, the thing about podcast episodes is that they don’t necessarily promote themselves.
Yes, if you optimize the title and the description, there’s a good chance that you’ll get at least a bit of SEO traffic in the future.
But did you know that you can drastically improve each episode’s reach (both now and in the future) by taking some proactive steps to promote it?
This is actually a lot more important than most people realize.
See, creating amazing podcast content is just one-half of the equation.
Getting that content in front of real humans is the other half.
And you need to do both to impact the world, spread your message, and grow your business.
When you share your podcast with viewers using an intentional podcast promotion strategy, you’ll help to increase the odds of getting more viewers (or possibly even going viral) by incredible magnitudes.
But if you just record it, publish it, and forget it—guess what?
You’re literally leaving a ton of valuable attention on the table.
And in today’s content marketplace, attention and traffic are currencies that translate directly to more business, income, conversions, and credibility.
With that being said—if you’re not sure how to share a podcast for maximum visibility—don’t worry.
I’ve got you covered.
In this guide, you’re going to learn everything you need to know to crush it.
If you perform all 27 of these steps, you’ll set yourself up for the maximum potential to send that podcast episode on its own viral journey—to get more views, create greater change, spread your message, and just in general have a greater impact on the world.
These are the steps that you should take every single time you create a podcast episode—regardless of whether it was a show on your podcast or a guest spot on someone else’s show.
A Note About Appearing As A Podcast Guest
Appearing as a guest on someone else’s podcast is one of the best ways to get your message out to the world and engage with new audiences.
So to make the most of this experience, make sure to follow all 27 of these tips (or at least a decent handful of them) whenever someone takes the time to invite you onto their show.
Here’s the thing:
Appearing as a guest on someone else’s podcast is a value exchange.
They’re giving you direct and free access to their audience, and putting you into the spotlight.
And in return, they’ll expect you to help bring value to their audience while also promoting the episode (and the host show) to your own following.
When podcast guests take these steps after appearing on a host podcast, they’re basically fulfilling their own part of the process to ensure that the episode becomes a slam-dunk success.
This, in turn, will build your credibility as an outstanding guest—and will virtually guarantee that you’ll continue the journey to be a sought-after expert on many different podcasts in the future.
So even if you’re appearing on someone else’s show, you’ll still want to make use of these tips!
Alright. Now that we’ve covered that, let’s jump into the meat of the subject.
How To Share A Podcast Episode - 27 Powerful Steps
1. Tease The Episode Before It Comes Out
If you’re going to release a podcast episode or appear as a guest on someone else’s podcast, then it’s always a great idea to start promoting the episode before it even comes out.
Posting about the episode in the weeks and days leading up to the release date on your own social channels can really make a big difference in download/play numbers when the episode airs.
2. Reshare The Episode Multiple Times Once It Comes Out
In the following steps, you’re going to learn all kinds of different tips, tricks, and strategies that you can use to share the podcast episode, increase listenership, and expand your audience.
With that being said, keep in mind that if sharing once is good, sharing two or three times is even better.
This is especially true when you’re a guest on someone else’s podcast.
Sharing these guest spots will help to bolster downloads for the episode—solidifying your reputation as a high-value guest not only on that podcast, but also on other future podcast guest-spot opportunities.
So don’t just utilize these tips once.
Utilize them multiple times for every episode to really make the most of each and every opportunity.
3. Share It On Facebook
On Facebook, you can type a short blurb introducing the episode and then share the link to where the episode is published (i.e. Spotify, Apple podcasts, etc.).
Facebook will automatically populate your post with the show artwork and information when you paste in the link—which makes it super easy to share the episode not only on your personal page, but also on your business pages and in your groups.
4. Share It On LinkedIn
LinkedIn is really the golden marketplace for b2b business and networking.
This makes it an amazing place to share podcast episodes that are business-related.
Sharing on LinkedIn is similar to sharing on Facebook.
Type out a short blurb introducing the episode, and then paste in the episode link.
The post should auto-populate with the artwork and information for the episode, taken directly from the source.
This makes it easy and user-friendly to share podcasts with your LinkedIn network.
5. Tweet It
You have a limited number of characters at your disposal on Twitter.
So one strategy that you can deploy is to type a very short blurb, include a few relevant hashtags, and then either paste a link to the episode itself to allow for auto-populating—or to upload some artwork with a link pointing people toward the episode.
6. Create A Pin On Pinterest
Pinterest is amazing because you can actually embed links into your pins.
For example, you could create a piece of art using the thumbnail for the podcast episode, type a description of the episode into the ‘alt text’ section along with the visual pin, and then embed the link to the episode in the ‘destination link’ section so that people can click through to find it.
Pinterest is also amazing because the content that you create for it will literally live forever and always be searchable.
Pinterest is actually one of the better social media sites to share your podcast on because when you create amazing pins on Pinterest that catch people’s attention, they can continue to send traffic to the episode for years to come.
7. Share Video Clips On Social Media
If you recorded video for your podcast episode, you can cut out short one-minute clips of key moments throughout the episode and share these on social media.
But even if you didn’t shoot video, you can still create audiograms for this purpose—and they work just as well as video in most cases.
You can use Headliner.app to do this quickly and seamlessly.
However, there are all kinds of ways to do it.
Short video clips are getting more and more popular these days because they give your audience the opportunity to hear some key snippets of the content without asking them to invest a serious amount of up-front time or attention.
And if they’re impressed with the clip, or if you stir up their interest enough, they’re highly likely to click through and watch the full episode.
8. Create A YouTube Video For The Full-Length Podcast Episode
You can perform this step regardless of whether or not you actually shot a video for the podcast.
(Once again, if you didn’t shoot a video, you can still create an audiogram to fulfill the same purpose.)
Syndicating this content to YouTube gives you access to an entire additional potential listenership.
Plus, this is evergreen SEO content that people can find when they search relevant terms on YouTube.
If the podcast episode you’re sharing was a guest spot, make sure that you check with the podcast host to make sure that they’re fine with you publishing the content on your own YouTube channel.
Usually, podcast guests won’t mind you doing this as long as you include links back to their episode and platform. But it’s always a good idea to make sure.
This is just one more important step in learning how to share a podcast for maximum success.
9. Do An Email News Blast
One of the most powerful marketing assets that any content creator or business person can leverage nowadays is an active email list.
And this rings absolutely true when sharing a podcast episode as well.
When the episode comes out, do an email blast to your audience to let them know to check it out.
This blast will generally include some well-written copy in your own unique voice, a description of the podcast episode, and links to the episode on popular podcast platforms so that your viewers can easily click through and listen to the show.
This will provide value to your readership while also helping to boost the podcast episode numbers.
10. Turn The Show Notes Into A Blog Post For Your Website
When it comes to building a website that actually attracts recurring internet traffic, blog content is king.
And guess what?
That podcast episode can double as an amazing source of content for your blog.
You can use either the transcription of the podcast or your show notes—and turn these into a blog post (with the podcast episode embedded).
Need a transcription tool? Try Otter.ai.
Once again, before publishing the actual transcript of the podcast, you may want to run it past the podcast host just to make sure that they’re not going to publish the exact same transcript on their own blog.
To avoid a duplicate content issue (from publishing the exact same transcript), you could always default to just sharing your own personal show notes—which will likely be different enough from the transcript that you can create a fairly unique blog post out of them and avoid such issues.
Alternatively, you could just create your own unique blog post after the fact by either detailing the highlights of the episode or documenting the creation process from your own perspective—and then embed the episode within so that your readers can check it out.
11. Syndicate The Blog Post To Medium
Medium.com is a popular minimalist blogging platform with a high domain authority, which can give your blog post a great deal of SEO reach power.
To syndicate your podcast blog post to Medium directly from your website, just follow these steps:
- Create a Medium account.
- Then, click on your account/photo.
- Then click ‘stories.’
- Then click ‘import’ and provide the original URL link.
- Then, plant the episode link into the blog post so that readers can click on it and listen to the episode.
This makes it super easy to share your podcast blog post with the community on Medium.
It’s just another method for getting the podcast episode and content in front of more eyes—to deliver even more value and potentially drive those download numbers ‘upward’ as a result.
12. Publish The Blog Post On LinkedIn
In addition to sharing the episode on your LinkedIn feed, you can also publish your podcast blog post on LinkedIn as well.
This will provide value to your LinkedIn readership while also potentially increasing organic SEO traffic for the episode.
13. Create A Show Notes Blog Post For Quora And Reddit
The main reason for this is because it’s actually pretty easy to get banned from individual threads on Quora and specific subreddit threads if you spam link-bait content.
And unfortunately, this is the tactic that a lot of marketers use by default when they’re trying to leverage Quora and Reddit for traffic.
With that being said, you can actually create your own Quora and Reddit accounts—and subsequently, your own pages and posts—and then publish your podcast blog post (along with a link to the podcast episode) all on your own.
This may not generate the same kind of traffic you’d get if you published the notes in a popular subreddit or Quora thread.
However, at least your content will still be getting on the platform, engaging the search engines, and potentially driving organic traffic to the episode.
Plus, as you gain a following on these platforms, your listenership will grow.
14. Share The Thumbnail On Instagram
Instagram is an absolute powerhouse for marketing podcast episodes.
And whether you’re promoting your own podcast or an episode that you were invited to be a guest on, you should absolutely be utilizing it to spread the word and increase listenership.
One of the best ways to do this is by posting either short clips, audiograms, or images right on your Instagram feed.
You should also include well-thought-out descriptions and a collection of relevant hashtags with each post.
With that being said, there are many ways to utilize Instagram to promote your podcast episodes.
For more in-depth information on how to use all of the many different features Instagram has to offer (and since IG is constantly updating its features), just type “how to share your podcast on Instagram” into Google or YouTube to find an up-to-date blog post or video on the topic.
15. Share Clips On Your YouTube Channel
YouTube clips are becoming more and more popular for time-conscious audiences.
Plus, YouTube Shorts are now a thing—and that’s an entirely different opportunity all on its own
Sharing short clips or audiograms of the podcast on YouTube in ‘short video format’ gives you the potential to reach more people, engage more interest, and just in-general boost the numbers for the episode.
16. Re-Share The Host’s Social Media Blasts And Posts
If you were a guest on someone else’s podcast, then that person is likely going to be blasting information about the episode on their social media channels.
In addition to promoting the episode on your own, you can also reshare these posts to help increase their reach, show them that you’re invested in spreading the word, and bring value back to the host in return for having you as a guest.
Remember, podcast guest appearances are an important value exchange.
It’s not only common sense, but also highly ethical, to exchange as much value in these types of situations as possible.
And this is just another way that you can bring value back to the host in exchange for giving you such a valuable platform opportunity on the show.
17. Encourage Your Audience To Leave A Review
Encouraging your audience to leave a review on the podcast episode on Apple Podcasts (or on any other platform where they consume podcast content) is a great way to not only boost the visibility of the podcast, but to also pay the podcast host back with some permanent evergreen value in return for having you on the show.
Podcasts with better ratings and reviews tends to perform better over time.
So this is a serious value-add. Plus, it’s simple to ask for.
18. Create Sharable Pullquotes
You can get super creative with quotes from podcast segments by turning them into beautiful pictures and images, and then sharing them on social media.
You can do this quickly, easily, and for free with Canva.
19. Create A Video Of Yourself Discussing The Podcast On TikTok, YouTube Shorts, And IG Reels
If you create short video content for any of these platforms, then announcing the podcast, reflecting back on it, or even just discussing it with your audience via a short clip in your own unique voice can be a great way to draw attention to the episode and drive traffic to it.
Plus, you never know when one of these clips may go viral and really blow up the views on the episode!
20. Cover ‘Behind The Scenes’ Stuff On Your Instagram Story
Instagram stories are super valuable as traffic generation tools in the current social media landscape.
And covering behind-the-scenes stuff in this content is a fantastic way to pique viewer interest and direct eyeballs (or eardrums) toward the final product.
21. Encourage Your Audience To Share It
Whenever you share videos, clips, or quotes of the podcast episode, it’s always a good idea to encourage your audience to go ahead and share it with their friends as well.
You may not realize it, but adding a polite “please share” request to your posts can seriously increase the number of reshares you get—and subsequently, the attention that the podcast episode gets.
22. Share It On Discord
If you run a Discord server for your platform, make sure to share the episode with your audience there as well.
Not everybody runs a Discord for their business. But if you do, don’t miss out on this valuable opportunity for sharing content with your loyal following.
23. Do A Twitch Broadcast About It
Once again, not everyone who uses social media is on Twitch.
But if you are, it’s definitely worth it to mention the episode in your stream and to share a link to it so that people can check it out.
24. Share It With Your Personal Network
If you have a personal network of colleagues, co-workers, or other professionals—then you may be sacrificing some serious attention by not sharing the podcast spot with them directly.
Here’s the thing:
People in your personal network know you personally.
And for this reason, they’re actually a lot more likely to support your work online than most other groups.
These people are probably more likely than most to check out the episode and share it.
This can help you to give the episode some serious traction.
So don’t neglect this often underutilized tactic.
25. Create A ‘Featured-On’ Page For Your Website
As you appear as a podcast guest on various different podcasts in your industry, it’s always a great idea to create a ‘featured on’ podcast page on your website.
This is a lot like a press release page where you show and display all of the different podcasts you’ve appeared on—along with details, artwork, and links out to the episodes.
This builds your credibility while also supporting the podcast hosts who’ve been gracious enough to invite you onto their show.
26. Utilize Old-Fashioned ‘Word of Mouth’
Sometimes, the best way to share that new podcast episode is simply to tell other people about it via word of mouth.
Tell coworkers, clients, friends, family members, colleagues, new acquaintances, your boss, etc.
We all run into a certain number of people in real life, in the real world.
And these interactions give you a perfect opportunity to share that podcast content with your personal social sphere.
Plus, if the podcast was a guest spot, this can help to provide the host with some potential new listeners—which is a huge value add in return for them inviting you onto the show.
27. Create A Collectible NFT To Commemorate The Episode
Not everyone has jumped onto the ‘NFT’ train yet.
But listen—it’s coming.
And there’ll come a day when every creator will be using NFTs as a means for spreading value, generating additional revenue streams, and creating additional ‘collectible buzz’ for their platform.
If you follow Gary Vaynerchuk, then you know that he’s ‘all in’ on the NFT game.
If you don’t, then check out this video to learn a bit more about what all of this ‘NFT’ business is about.
But the ‘short version’ of it is this—you could use a platform like Opensea.io to create amazing digital artwork of the episode, which you can then either gift to people or offer as a premium download to your following.
Then, when the podcast episode ‘blows up’ and gets you famous in the future, all of these NFTs (that may now be trading at a much higher value on the blockchain) will give you kick-backs from each sale.
It’s just a whole new world of marketing for web3 that most creators aren’t making use of yet—but that is definitely in the cards (yes, pun intended) and worth exploring more.
Conclusion
There you have it!
I hope that this blog post has delivered some amazing value to you as a podcast guest and/or platform creator.
And I hope that it has helped you to figure out some incredible methods for helping you to not only learn how to share a podcast, but also increase your listenership and capitalize on each podcast opportunity to generate more business, attention, and growth for your enterprise.
Now, it’s time to get to work.
Start implementing these steps today to maximize the returns on your effort.
It’s worth it!
Get out there and make it happen.
Are you an entrepreneur with a story to tell and would like to be a guest on a highly rated podcast? If so, apply to the Think Business with Tyler Podcast show: Guest Podcast Application.
